KEY
TERMS IN ONLINE BUSINESS THAT YOU MUST UNDERSTAND
Here is a glossary of terms that are
frequently used in online
business. (Pardon me, but I'll
assume that you're a complete
beginner who has no idea what any of
these terms mean.)
1. Search engine
This is a program designed to help
retrieve information from the
internet. Google is the most
commonly used search engine. Other popular search engines of great importance
to internet entrepreneurs are Yahoo and Bing. SERPs (search engine result
pages) are the pages on which search results are displayed after a query.
2. Keyword
A keyword is a word or phrase that
is used by online entrepreneurs in search engine optimization. Keywords are
gathered based on how people enter their queries while searching for
information on the web. For example, assume you're an affiliate marketer who
sells products that cure acne. If you discover, during a keyword research, that
many people who want to buy treatments for acne are searching Google using the
query "acne cure", you will simply pick this query as your keyword
and optimize your website/blog for it. This will make your website
3. Keyword
research
This is the process of finding out
the queries that people use to search the web for relevant information. Keyword
research helps you know which keywords to optimize your website/blog for. It
also gives you hints on the type of information that your target audience are
looking for.
4. Long tail
keyword
A long tail keyword (or a long tail)
is simply a keyword phrase that comprises four words and more. Though they
attract less traffic, long tails are very important because they are more specific,
and they attract specific visitors that are likely to fetch you money. For
example, if you’re an affiliate marketer for acne cure products, your blog
would offer relevant information such as the definition, causes, and home
remedies of acne – with your affiliate links subtly sprinkled within your
content. Even though you discuss the causes of acne on your blog, your aim is to
attract visitors who would buy the product through your affiliate links, not
those who would visit your blog just to learn the causes of acne and hit the
close button. In order to streamline your targeted visitors to only those who
would buy the products you're marketing, you'd have to target a keyword phrase
like "buy acne cure online" or any other related keyword discovered
to be commonly used by consumers
Now get this: If you target a more
generic keyword, such as "acne cure", you'll attract more visitors.
But your visitors in this case
would include those who want to
learn how to cure acne with diet, home remedies for acne, herbs for curing
acne, etc.Of course, these people are of no use to you. You only need those who
are ready to buy a product from an online store. If you target only such
visitors, you'll make more money because they'll click on your affiliate links
and buy the products you're marketing (even though you’ll generate less
traffic).
5. Content
Content is a collective term
referring to the information – in any format – that you offer on your website
or blog. It could be text, images, video, mp3, slideshow, etc. Text remains the
best format in which content is offered. This is because search engines analyze
only the text on a page to figure out what the page is all about. Also, text is
easily accessible for all users (some browsers may not display images properly
and some visitors may not want to download mp3 and video files due to their
usually large size). Quality content refers to information that readers or
visitors find
very valuable because it answers
their questions, solves their problems, or teaches them something new. You must
offer this type of content all the time, to attract repeat visitors
6.
Search engine optimization
Search engine optimization (SEO) is
the practice that involves implementing certain tactics aimed at improving the visibility
of a website in SERPs. The higher a website ranks in SERPs, the more traffic it
will attract. And this is the main reason why webmasters will continue to
battle for the top ranks by implementing various SEO tactics. On-page/on-site
optimization refers to the SEO alterations that you make on the pages of your
website or blog. You're in control of these. Off-page SEO refers to SEO
alterations that you make outside of your website. Either you or visitors to
your website make these alterations. So, you're not in total control of your
off-page SEO. White-hat SEO techniques refer to SEO practices that are encouraged
and are totally in accordance with the stipulations of the major search
engines. Black-hat SEO techniques refers to SEO practices that are
prohibited by search engines.
Webmasters adopt black-hat SEO techniques in order to achieve quick results.
However, search engines penalize webmasters found guilty of this by either blacklisting
and demoting their websites in SERPs or removing such websites completely.
7.
Backlink
This is a link on one website
redirecting to another website. Backlinks are very important because Google
ranks websites based on the quantity and quality of links pointing to them. A "nofollow"
link is one that has been tagged with a special code, which instructs search
engines to ignore the link and not count it as one of the links to consider
when grading the site's quality. A "dofollow" link is one which has
not been tagged with this code, and which is considered by search engines when
ranking websites.
8.
Linkbuilding
This is an off-page SEO practice,
which involves proactively embedding backlinks on other websites. These backlinks
redirect to your own website when clicked. Ethical linkbuilding refers to link
building practices that are in line with the guidelines laid down by the major
search engines, while unethical link building involves adopting dubious means
that are frowned upon by search engines.
9.
Anchor text
This is the clickable text that
indicates a link. In other words, it is the text you click on, which in fact is
a link that redirects to another page.
10.
Link-bait
A link-bait is any content or
feature on a website that is interesting enough to catch people's attention.
Link-baits are designed specifically to gain attention or encourage others to
link to a website. Examples of link-baits include valuable content, quality
videos that reveal problem-solving information, and infographics that reveal staggering
statistics.
11.
Page Rank
Page Rank (PR) is a measure of the
quality of a webpage. It is based on complex mathematical calculations that
analyze the quality and quantity of backlinks to a page, among other factors.
Page Rank is one of the factors that influence the ranking of a web page in
SERPs. A PR of “N/A” depicts that Google is yet to analyze a website. A PR of 0-1
depicts a new website that is of low quality. A PR of 2-4 depicts intermediate
quality. A PR of 5 and above depicts high quality. Authority websites such as
Wikipedia have PR of 6 to 10.
12.
Alexa rank
Alexa rank is a measure of the
traffic a website receives relative to other websites.
13.
Algorithm update
An algorithm update is an automated
massive alteration by search engines, which is aimed at checking unethical SEO practices
among webmasters. Examples of popular algorithm updates are Panda and Penguin,
both by Google. During an algorithm update, websites found to have violated the
regulations of search engines in some ways are either demoted in the SERPs or
removed from the rankings altogether. For example, during an update targeted at
websites that have created unnatural backlinks, websites found guilty of
creating such links would be demoted or de-indexed. To protect your website
from being slapped during a Google update, check Google's webmaster guidelines.
14.
Social media
Social media refers to the various
means of online interactions among people, in which they create, share, and
exchange information and ideas in virtual communities and networks. It comprises
social networking and social bookmarking. A social networking site is a
platform for promoting interaction
among people who share similar
interests, activities, backgrounds, and real life connections. Examples of
social networking websites include Facebook, Twitter, LinkedIn, and Google+. A social
bookmarking service refers to a platform through which users store, share,
organize, and manage links and bookmarks to valuable web pages and online
resources. Examples of social bookmarking sites include Digg, Reddit, and
Stumble upon.
15.
Article marketing
This online marketing strategy
entails creating valuable and relevant articles that centre around your
business or blog topic. The articles are then submitted to reputable article directories,
with the aim of generating traffic and high quality backlinks for SEO.
16.
Guest posting
This is another online marketing
technique, which involves publishing valuable content on high quality (in terms
of traffic and Google Page Rank) blogs within your niche.
The aim of guest posting is to drive
traffic to your blog or website and to create high quality backlinks from other
sites.
17.
Traffic
This simply refers to the visits
that a website or blog attracts.
18.
Duplicate content
Duplicate content refers to large
chunks of content that appear on more than one web page – either on the same
website or on different websites. Search engines frown at duplicate content and
penalize websites found guilty of duplicating content from other websites. Plagiarism
is the practice of copying and publishing content from another web page without
the approval of the owner. Plagiarized content is regarded as duplicate content
by search engines.
19.
PPC
PPC means pay-per-click, and it
refers to an internet marketing strategy used to direct traffic to websites. In
PPC marketing, advertisers pay for each click on their ads, which are usually
placed on SERPs or on websites that feature content related to the ads.
20.
Newsletter
This refers to a series of email
messages sent to your blog subscribers. Your subscribers are regular visitors
to your blog who have opted to receive these regular messages from you.
These may be
updates about your blog or business, or some other valuable information. A mailing
list is the group of email addresses to which you send your newsletter.
21. RSS Feed
RSS means
Really Simple Syndication. It is a way of easily distributing a blog's
content (such as new posts) to its regular readers without them having to visit
the website. Subscribers to an RSS feed can read the syndicated content using specialized
readers that organize the content in an easy-to-read format.
22. HTML/ CSS
HTML
stands for Hypertext Markup Language. A system of codes, it is the main
computer language for creating web pages. As a blogger or internet entrepreneur,
you'll need some basic knowledge of HTML. CSS means Cascading Style Sheet.
It is a set of coded instructions that define the semantics and architecture of
a web page. So, HTML is used to structure content, while CSS is used for formatting
structured content.
23. Infographic
An
infographic (information graphic) is a visual representation of some valuable
information. It may contain statistical charts and other concrete
illustrations.
An
infographic is a fun and quick way to learn about a topic without having to
read chunks of text. Infographics are commonly used as link baits.
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