HOW TO BRAND A BUSINESS

HOW TO BRAND A BUSINESS

v How to brand a business: branding is one of the most crucial aspects of any business today, large or small, retailer B2B, simply because an effective brand strategy gives you a major edge in increasingly competitive markets.

Branding is a promise kept by a business. Your brand is your promise to your customer. Your brand informs them what they can expect from your products and services and it differentiates you from the competitors. Therefore, the brand of any business is derived from whom you want to be and who people perceive you to be. Here a special strategies for branding a business.

1.           Strive to be innovative maverick in your industry but introducing special and unique approaches to doing business that will make others either copy or follow suit. Always Endeavour to be a leader.

Is your product the high – cost, high quality, high quality option, or the low cost, high – value option? Be something notable to the customers. Pre – noted for something unique. Who you are should be based on who your target customers want and need to be.

2.           Package your business perfectly well. You should have a simple but unique logo. The foundation of your brand is your logo. Your website, packaging and promotional materials: all of which should integrate your logo, communicate your brand.

3.     Choose a good colour for your business identification understand the psychology of colour. The selection of colour for the business should equally reflect the ideology that your business stands for. For instance, if you are into agriculture, green is a relevant color to adopt; create brand standards for your marketing materials use the same colour.

Create enough awareness from your brand through advertising and publicity. Part of your brand strategy is how what where when and to whom you plan on communicating and delivering on your brand messages. An unknown brand is a good as nothing. Where you advertise and the distribution channels are also part of your brand development and strategy. Ensure also that you are selective in the visual and verbal communication about your brand.

4.        Ger a simple phrase for your business that will stand as ‘slogan’. Let the slogan be all embracing about your business concept, mission or vision. For instance, MTN Nigeria uses the slogan “MTN …. Everywhere you go.

v   The most successful brands are the ones that can articulate their value proposition to a fund grader and have them really understand what while: Globacom says: ‘Glo your World’

Therefore, write a memorable and concise the statement that captures the essences of your brand. Create a voice for your brand that reflects your brand. Every small business owners can take the following steps in getting a good brand.

v Define your Brand: this is possible by understanding your business mission the benefits and features of your products or services. The quantities you want consumers to associate with your company together with the incorporation of what your customers and prospects already perceived of your business. This you can easily do through research: thereafter, get the word out to the world using a great logo place it everywhere.

v     Write down your Brand Messaging that should include the keys messages you want to communicate about your brand and make all your workers aware of the brand attributes.

v You should integrate your Brand: make it part of the business. How you answer phones, what you or your sales people wear on sales calls, your email signature, everything.

v Develop A tagline: write a memorable, meaningful and very concise statement that captures the ensure of your brand.

Be consistent and simple in going about the branding. Be true to your brand. Always note that customers will not return to you or referee you to someone else. If you should fail to deliver on your brand promise, you should strive hard to keep your promises and make right delivery all times. 

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